What it costs — yours and theirs. What OTAs actually take. What "website included" means when you cancel. Nine pages of the questions vendors won't answer, written for someone reading straight through rather than searching.
The category has almost no honest content. Two of the largest inn web companies have pricing pages with no prices on them. Every existing article on the subject is written by someone selling a booking engine. When an innkeeper asks whether a new website is worth it, there is nothing to consult — vendor blogs and guessing.
So we went and read the corpus: 1,400 verbatim reviews and forum posts, written when nobody was being sold to. This PDF is what we found, distilled for the innkeeper who is smart, busy, skeptical, and has been pitched too many times before.
"I get scam offers all the time from OTA's to POS systems to pretend guests. It's frustrating and makes you very skeptical about any offers... My rule of thumb is that if I can't absolutely verify a company then I don't participate."
— Innkeeper, B&B owners' forum, October 2023
The corpus was unambiguous that this audience treats vendors as a threat category before a service category. So the PDF opens with provenance, not a pitch. Every competitor price is published and attributed. Page 8 gives away the filter for evaluating vendors, explicitly including us. That's the point.